Route every visitor to the perfect page — based on where they are, what device they're on, and when they click. No code required.
Free plan available · No credit card required
Three simple steps from setup to automatic routing.
Add as many rules as your plan allows. Each rule has a name, a destination URL, and any combination of conditions.
Mix and match up to 6 condition types per rule — geo, device, OS, browser, time, and day. All conditions must match for the rule to fire.
Rules are evaluated top-to-bottom. The first rule that matches all its conditions wins. The Default rule always acts as fallback.
First match wins — Default always catches the rest.
yourdomain.com/launchexample.comexample.com/usm.example.comexample.com/closedMix and match conditions freely. All conditions in a rule must match for it to fire.
Country & City
Route by country code or narrow it down to city level. Serve localized content to every market.
Mobile · Desktop · Tablet · More
Detect mobile, desktop, tablet, smart TV, console, wearable, or embedded devices.
Chrome · Safari · Firefox · Edge
Target specific browsers to handle deep links, payment flows, or browser-specific landing pages.
iOS · Android · Windows · macOS
Route by OS to send users to the right app store, native app, or platform-specific page.
Active hours & time ranges
Define HH:mm time ranges. Supports midnight-crossing windows like 22:00–06:00.
Mon–Sun custom selection
Activate rules only on specific days — weekdays, weekends, or any custom combination.
Per-rule or inherited
Add a password to any rule. Inherit the default rule's password or set a unique one per rule.
See how teams use routing rules to solve everyday marketing challenges.
Send iOS users to the App Store and Android users to Google Play — all from one shareable link.
Route visitors to country-specific landing pages, pricing, or language versions automatically.
Show a live chat or booking page during work hours, redirect to a contact form after hours.
Detect TV and gaming consoles to route users to the correct app or streaming page for their platform.
Rules are checked from top to bottom. The first rule whose conditions all match is used — the rest are skipped. Put your most specific rules at the top and your broadest rules lower down. The Default rule always sits at the bottom and cannot be removed — it catches any click that didn't match any rule above it.
The number of rules per link depends on your plan. The free plan includes a limited number of rules; paid plans unlock significantly more. The default rule doesn't count toward this limit.
Yes. Each rule can use any combination of conditions — for example, Country = US AND Device = Mobile AND Time = 09:00–18:00. All conditions must match for the rule to apply.
The Default rule always fires as a fallback. Every link has one Default rule that cannot be deleted — it's the safety net that ensures every click reaches a destination.
Yes. Each rule has its own click counter in your analytics dashboard, so you can see exactly how many visitors matched each condition.
No — Rules and A/B Testing are mutually exclusive. When A/B Testing is enabled on a link, Rules are paused, and vice versa. Switch between modes anytime.
Stop sending everyone to the same page. Route by location, device, and time — free forever on the free plan, no credit card required.
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