Bitly built the most recognized link brand on earth. But it can't route iOS users to the App Store and Android users to Google Play from the same link. Revolink can - starting free.
Bitly's brand and integrations are real strengths. Here's an honest look at both sides.
Both start with the same short link. Only Revolink routes the click intelligently.
yourbrand.link/launchRevolinksite.com/usm.site.comsite.com/closedsite.com/iosEvery click lands on the right page
bit.ly/launchBitlysite.comsite.comsite.comsite.comSame destination, no matter who clicks
Three reasons that show up in every Bitly-to-Revolink migration.
No conditional routing of any kind — geo, device, time, or browser-based
Free plan severely limited to just 5 shortened links per month
Analytics on lower tiers are basic; no GDPR-first approach to data collection
| Feature | Revolink | Bitly |
|---|---|---|
| Routing | ||
| Geo-based Routing | ||
| Device-based Routing | ||
| Time-based Routing | ||
| Browser-based Rules | ||
| Conditional Logic Builder | ||
| Analytics & Privacy | ||
| GDPR-Compliant Analytics | ||
| Infrastructure | ||
| Edge Network (Global CDN) | ||
| Custom Domains | ||
| Collaboration & Tools | ||
| Team Workspaces | paid | |
| QR Codes | ||
| Free Plan | ||
| Free Links/Month | 50 | 5 |
| Free Plan Click Tracking | 5,000/mo | Limited |
| Starting Price (Paid) | $5/mo | $8/mo |
Bitly charges 5× more for fewer features. Revolink includes routing on every plan.
| Plan | Revolink | Bitly |
|---|---|---|
| Free | 50 links/mo, 5,000 clicks, full routing | 5 links/mo, basic analytics |
| Starter / Basic | $5/mo — 500 links, 25,000 clicks, custom domains | $8/mo — 200 links, custom back-halves |
| Pro / Growth | $15/mo — 5,000 links, 100,000 clicks, API access | $29/mo — 3,000 links, branded links, QR codes |
| Enterprise / Business | $45/mo — 25,000 links, 500,000 clicks, priority support | Custom pricing — unlimited links, SSO, dedicated support |
Bitly's strength lies in its ubiquity. It is the default URL shortener for many marketing teams, and its integrations ecosystem is unmatched. If your workflow already depends on Bitly connections in tools like HubSpot or Sprout Social, switching carries a real integration cost.
However, Bitly was built in an era when URL shortening was the entire product. The platform has added features like QR codes and link-in-bio pages, but it has not developed conditional routing capabilities. If you need a single link to route users differently based on their location, device, or time of access, Bitly simply cannot do this.
The pricing gap is also significant. Bitly's free tier offers just 5 links per month — enough for a quick test but not for any real campaign. To access branded links and meaningful analytics, you need the Growth plan at $29/month. Revolink includes routing, analytics, and custom domains starting at $5/month, making it substantially more cost-effective for growing teams.
For teams that need simple, trusted shortening with deep CRM integrations and have no need for conditional routing, Bitly remains a solid choice. For teams that need their links to be smarter — routing based on context — Revolink is the better fit.
You need deep CRM integrations (HubSpot, Salesforce) and your use case is straightforward URL shortening without conditional routing requirements.
You need smart link routing based on location, device, or time. You want GDPR-compliant analytics and more generous free-tier limits at a lower price point.
Bitly is the most recognized name in URL shortening and remains a strong choice for teams that need simple, reliable link management with extensive CRM integrations. However, it lacks any form of conditional routing and charges significantly more for comparable feature sets. Revolink is the better choice for teams that need intelligent link routing, privacy-first analytics, and cost-effective scaling.
No. Bitly does not offer geo-routing at any pricing tier. For location-based routing from a single link, you need a tool like Revolink, which includes geo, device, time, and browser routing on every plan - including free.
Bitly's free plan allows only 5 shortened links per month with limited analytics and no custom domains. Revolink's free plan includes 50 links/month, 5,000 tracked clicks, custom domains, and full conditional routing.
Bitly uses cookies for tracking and does not offer a cookie-free mode. Revolink was built GDPR-first: cookie-free analytics by default, no personal data stored without consent.
Bitly's paid plans start at $10/month (Core, 100 links) and $35/month (Growth, 500 links). Revolink starts at $5/month for 500 links with full conditional routing included - less than half the price.
No. Bitly does not support device-based routing. You cannot send mobile users to one URL and desktop users to another from a single link. Revolink supports device, OS, browser, geo, and time-based routing on all plans.
Revolink is the top Bitly alternative for teams that need intelligent link routing. It covers geo, device, time, and browser rules - features Bitly doesn't offer - starting at $5/month, less than half of Bitly's entry plan.
Stop sending everyone to the same page. Route by location, device, and time - free forever on the free plan, no credit card required.
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