Shared templates mean everyone picks the same values instead of typing their own. The convention stops being a document nobody opens and becomes the thing in front of them.
utm_source=Facebook&utm_medium=Paid Social
utm_source=facebook-ads&utm_medium=paid
utm_source=facebook&utm_medium=paid-social
Three people, one channel, one month. In your report that is three sources and three mediums, none of which can be compared with the others - and nobody did anything wrong.
Every team that has this problem already has a document describing the solution. The problem is not that the convention is unknown - it is that recalling it correctly is left to whoever happens to be building the link.
Most teams write the convention down once, in a document, and then tag links from memory anyway. The document is not wrong - it is just not where the work happens, so it stops being consulted within about two weeks.
A new marketer's first tagged link is a guess based on whatever they found in last quarter's report. Whatever inconsistency was already in there gets copied forward and becomes precedent.
When someone outside the team publishes links pointing at your site, their conventions become your data. Without a shared list to pick from, you find out how they tag things when the numbers stop adding up.
Anything typed by hand every week eventually gets typed differently. Not through carelessness - just through the ordinary drift of a human filling in a form for the fortieth time.
The free builder on this site saves presets too, and they work well - but they live in localStorage, which means they belong to one browser on one machine. Clear your data and they are gone; open the tool on your phone and they were never there; ask a teammate to use them and you cannot.
Templates in a Revolink workspace are stored server-side and shared. Everyone who tags a link picks from the same list, which is the only version of a naming convention that survives contact with more than one person.
Still deciding on the convention itself? The campaign name generator is free, and the UTM builder will hold your presets in the meantime.
A saved set of UTM values with a name, stored in your workspace rather than in one person's browser. Instead of retyping utm_source and utm_medium for a recurring channel, everyone picks the same template - so the values that reach analytics are identical every time.
Three. That is enough for the channels most people run regularly - a newsletter, paid social and one more. Paid plans have no limit on templates.
The presets in the browser tool are stored in localStorage: unlimited, but private to that browser. They vanish if you clear your data, they are not on your phone, and your teammates cannot use them. Templates in an account live on the server and are shared by the workspace.
That is the point of them. Templates belong to the workspace, so everyone who tags links picks from the same list rather than inventing values independently.
Less urgently, but they still help - a template is also a defence against your own drift, and against losing your presets when you switch machine or clear your browser. The free plan's three cover a solo setup comfortably.
UTM builder, checker, QR codes and campaign names - no account.
Where parameters get lost between the click and the landing page.
One naming pattern into every campaign name for the quarter.
What the free plan covers and where the paid plans start.
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