Outgrew a tiny free plan, hit a price jump, or need links that send people to different places? Here is where your links can go, what each option gives up, and how to move without breaking anything.
Bitly's free plan allows 5 links a month and Rebrandly's 10. Revolink's free plan holds 25 links and 1,500 tracked clicks a month, with 1 custom domain.
Revolink routes by country, device and time of day on the free plan. Bitly, Rebrandly and TinyURL have no routing, and Short.io only basic geo-targeting on paid plans.
Dub's cheapest plan is now $30 a month. Revolink's paid plans start at $5 a month.
Revolink includes 1 custom domain on the free plan, and links already on your own domain keep their address when you move.
Six link shorteners compared on what matters when you move.
| Tool | Free plan | Free custom domain | Geo, device, time routing | A/B testing | Paid plans from |
|---|---|---|---|---|---|
| Revolink | Yes: 25 links, 1,500 clicks/mo | Yes | Yes, on free | Paid, from $15/mo | $5/mo |
| Bitly | Limited: 5 links/mo | No | No | No | $10/mo |
| Rebrandly | Limited: 10 links | Yes | No | No | $11/mo |
| Short.io | Yes: 1,000 links, 50,000 clicks/mo | Yes | Basic geo, paid plans | No | $19/mo |
| Dub | No free plan | No | Partial | No | $30/mo |
| TinyURL | Basic only | No | No | No | $12.99/mo |
Based on Revolink's own comparison data and each tool's public pricing in October 2026. Plans change, so confirm on the vendor's site before you decide.
A free plan that fits real campaigns (25 links, not 5), a free custom domain, and routing by country, device or time that Bitly does not offer on any plan.
The trade-off: Bitly is the better-known name, and some recipients trust it more on sight.
Revolink vs BitlyRouting rules and a lower starting price ($5 a month against $11), with 1 custom domain on free.
The trade-off: Rebrandly has deeper white-label and brand governance tools for large enterprises.
Revolink vs RebrandlyFull routing by country, device and time of day on every plan, plus conversion tracking. Short.io only has basic geo-targeting on paid plans.
The trade-off: Short.io's free plan is far bigger (1,000 links and 50,000 clicks a month) and it has iOS and Android apps. Revolink has fewer free links and no mobile app yet.
Revolink vs Short.ioA real free plan (Dub's cheapest tier is $30 a month), plus routing and A/B testing without writing code.
The trade-off: Dub is open source and can be self-hosted, which matters if you want full control of your own infrastructure.
Revolink vs DubClick analytics, custom domains and routing, none of which TinyURL has.
The trade-off: TinyURL is simpler. If you never look at click data, you may not need more.
Revolink vs TinyURLGet a CSV, TSV or JSON export of your links from your current tool.
Drop the file on the import page. Revolink recognizes exports from Bitly, Rebrandly, Short.io, Dub, TinyURL and t.ly and shows a preview. Revolink AI can fix problems in the file.
The account is created at the last step. Verify your own domain so links on it stay on the same address.
Your campaigns need one link to send people to different places by country, device or time, you want A/B testing, or you need a usable free plan with a custom domain. Teams also get roles, single sign-on on the Business plan, and an AI chat that works with the workspace.
You only need a household name that everyone trusts (Bitly), you want an open-source tool you can self-host with a developer-first API (Dub), or you need deep white-label brand governance at enterprise scale (Rebrandly). Revolink also has no mobile app yet.
Want a full ranking by features? See the best link management platforms
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